AI in Marketing
Build an AI-assisted marketing workflow around a defined audience, a clear offer and measurable results.
Begin with the audience and brief
Provide approved product facts, brand language, the target audience and the purpose of the campaign. Decide which claims need evidence and who can approve them before generating variations.
Use drafts to explore alternatives
Compare outlines, headlines, email drafts and visual concepts. Review each option for accuracy and consistency with the actual offer. Adapt the message to its destination rather than reusing the same text everywhere.
Measure the result
Choose a metric that reflects the campaign objective and record a baseline. Include review time, corrections and production costs when assessing whether the workflow helps. Keep experiments small enough to understand what changed.
Keep a review step
Check factual claims, audience suitability, accessibility and the handling of customer data. Record the approved version and make it clear who is responsible for publishing and responding to feedback.
Explore related applications
Tools and publications
New English-language publications in this topic will appear here as they are published.
